I am sure many of you would agree that it is seriously getting harder to impress. For anyone to experience the wow factor nowadays, it can almost be likened to winning the lottery. You have to more or less take consumers by surprise and present them with something that they weren’t expecting, in order to exceed their expectations.
Obviously, during the current cost of living crisis, when money is being more closely guarded, we are all naturally aiming to stretch things even further. Thus, requiring more value for our money, whether that may relate to buying a service or product. There almost seems to be a general shift in expectations, in relation to the standard customer buying experience, service and transactions, which seems to be getting higher all the time. This is made even more difficult when dealing with a group of buyers, typically during a B2B transaction, rather than an individual, for example.
In mechanical design engineering we might evoke the wow factor through a new innovative CAD design or functionality on a product that we have been involved with developing. Alternatively, we may strive to achieve this by more than delivering on our service promises.
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